Tata Looks For Supplier To Build $10 Airbags
Automakers are always trying to cut the cost that they have to spend on their components. This has been more noticeable over the past decade where we have seen many companies demand that suppliers cut their costs down 3-5% every year. Some have been successful while others are still desperately looking for some relief.
India’s Tata Motors is taking these efforts to a whole new level. In order for Tata to build a new car with a retail price of only $2,500 they need component prices an order of magnitude cheaper than other cars. One example is airbags. While Tata wants the Nano to be a very basic car, it wants it to still meet safety standards. The problem is that frontal airbags cost about $150 each. At that level, a pair of airbags would account for more than 10 percent of the cost of the car, clearly a non-starter.
As a result, Tata has asked occupant safety systems supplier Autoliv to develop airbags that cost only $10 each. How or if Autoliv will get down to that price point remains unclear. It seems that features like two-stage airbags and systems that detect the presence of a passenger to disable the bag if there is no one there will have to be left out.